Target Pets

Target is built to bring joy to the whole family, pets included.

‘For Every Paw in Your Pack’ celebrates what makes our pets special and ours– and delights in their ability to be uniquely themselves.
No matter how they eat, sleep, pose or clothe, we simply can’t get enough of them.

Focusing on moments cultural, seasonal, and topical, we found creative ways to show the range of products in an adorable, and unmistakably Target way.

By the numbers: 10 photos for in-store marketing, 8 videos, 5 Instagram carousels, 4 Instagram stories, 4 Snapchat ads.
Campaign Results: Creative performed significantly higher (15-20%) than Target norms in the following categories: Relevance, Shopping Interest, Appeal and Differentiation.