Estée Lauder ‘Keep Advancing’

With the reformulation of Advanced Night Repair serum, Estée Lauder had the opportunity to speak to a broader audience about a topic they know all too well: advancement.

Like today’s consumers, Estée Lauder is not one to rest on laurels.
They continue to create products that deliver amazing results as well as innovate a best-seller to meet their own expectations as category leaders.

Keep Advancing is an emotionally-driven platform that gives women the power to decide what their futures look like - no matter their age.
By unapologetically celebrating achievements big and small, the campaign shows when it comes to where you are in life,
it’s less about checking the age-appropriate box, and more about doing what makes you feel good.

Remotely shot, edited and art directed during quarantine – November 2020.