Art Director
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Samsung: It Doesn't Take A Genius

The most eagerly awaited product in the world was being launched September 6th, 2014. Samsung Mobile wanted to make sure that when their number one competitor claimed to have the innovation’s Samsung had in the market in 2011–people would realize the truth.

THe idea

Create video satires of disappointed faux Apple employees, scripted and shot in real-time during the Apple product launch. 

The Results

14,000,000+ views on Youtube (Sep 2014)
Awarded 'Best in Consumer Electronics' & 'Gold, Real-Time Response' at the 2015 Shorty Awards.

#Notethedifference

Watch the full video series here.