Art Director

Samsung Mobile

When somebody chooses a product color, this decision is often based on more than pure aesthetics. They choose a color that reflects their personality. This mini-campaign helps align the colors of the S6 to personality types that have a broad appeal.

S6-Gold_Pocket-V2.jpg
S6-Gold_Cheesin-V2.jpg
MAY 2015

MAY 2015

Posted live to Samsung Mobile's global social channels.

S6-Blue_FB_Fitness-LegStretch_V1.jpg
S6-Blue_Insta_Fitness-ShoulderStretch_V3.jpg
S6_1-Emerald_FB_Leg-Lean_V1.jpg
S6-2-White_FB_Flying-Field_V1.jpg
S6_2-Emerald_FB_Stairs-Run_V1.jpg
S6-3-White_FB_Bench-Chillin_V1.jpg
photography by johan anderson

photography by johan anderson