Best in Consumer Electronics, Shorty Awards 2015
Gold, Real-Time Response, Shorty Awards 2015
Steal the spotlight from Apple's product launch.
Video satires of disappointed faux Apple employees, scripted and shot in real-time during the Apple product launch.
YouTube: 14,000,000+ views
1. It Doesn't Take A Genius: Case Study
2. It Doesn't Take A Genius: The Live Stream
3. It Doesn't Take A Genius: Display
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